Today, the Provincial Government announced a new initiative to help build awareness of the importance of buying products that are made or grown in Newfoundland and Labrador and Canada.

The Honourable Dr. Andrew Furey, Premier of Newfoundland and Labrador, unveiled a new Buy From Newfoundland and Labrador logo as part of a wider, diverse multimedia awareness campaign at Urban Market 1919. Premier Furey was joined by the Honourable Siobhan Coady, Deputy Premier and Minister of Finance and Isabelle Quinlan, General Manager of Urban Market 1919.

The campaign is aimed at reaching and informing residents, businesses, and industry in hopes of creating meaningful conversations throughout the province and inspire community generated content on social media platforms. This approach emphasizes the importance of supporting each other through this challenging time, as all Newfoundlanders and Labradorians can be part of the solution.

Awareness building of local products complements the Provincial Government’s other ongoing initiatives, such as expanding and accelerating trade to new markets.

The public will see messages across various media, as well as promotional materials designed to show support for local manufacturers and retailers beginning this week. Some images and display items will be available for download from the Provincial Government website in the coming days.

Small and medium sized businesses and their workers are the hearts of most communities in the province. Buying products that are made or grown here at home or within Canada helps keep money and jobs in Newfoundland and Labrador. Residents are encouraged to check labels when shopping in-person or online or ask retailers.

For more information on how you can help support, visit nl.tr.jit-tr.com/iet/buynl/

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“There is no better feeling than surrounding yourself with products that are made right here in Newfoundland and Labrador or within Canada. I am extremely proud of the abundance of outstanding, innovative, and creative businesses across various industries and trades in our province. The time is now, to stand shoulder-to-shoulder, and support one another. Let’s bring the heart of our communities into our home.”
Honourable Dr. Andrew Furey
Premier of Newfoundland and Labrador

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